Provide actionable recommendations for how to expand carbon policies and markets beyond the borders of California

Develop a model to identify neighborhoods in Detroit that are near a tipping point where focused investment is likely to reestablish the conditions necessary for a healthy residential real estate market.

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.