Investigate the advantages and disadvantages of implementing a smartcard based micro-payment ecosystem.

Project coordinated in partnership with the C.K. Prahalad Initiative.

Develop an open licensing framework and make recommendations for how it can be used to bring products to market in developing countries.

Articulate a growth strategy that would identify new retail and manufacturing partners

Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Create a business strategy to support product expansion in new user segments and channels.

Assess how Chevrolet can improve upon the Premium Service program and present a business plan for expansion into new markets.