Evaluate and build a comprehensive digital banking proposition for a specific target market.

Project coordinated in partnership with the C.K. Prahalad Initiative.

Create a business plan to execute expansion into new service areas

Assess the potential economic impact of a proposed yearlong Yeats commemorative event.

Develop a new methodology for how to segment business customers and identify companies with growth potential

Deliver a market scan of emerging technologies and identify opportunitites for partnership and/or acquisition

Perform a comparison study of world-renowned observation decks and frame an introduction summary of all observation decks comparable to the Hudson Yards project.

Develop a business plan to capture growth within a new healthcare market

Analyze the market risks and opportunities associated with the alternative fuel vehicle market

Define, analyze and make investment strategy recommendations

Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.

Provide recommendations to optimize use of capital assets and human assets in new markets.

Assess the global competitive landscape and evaluate the top list of acquisition targets