Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
New York, NY
Ann Arbor, MI, USA
Dearborn, MI
Detroit, MI
St. Paul, MN
St. Paul, MN
2024
Executive MBA MAP
Go-To-Market Strategy
The focus of the project will be a strategic repositioning of our EMBLEM S-ICD (subcutaneous implantable defibrillator) in light of the Modular CRM system (S-ICD coupled with the EMPOWER Leadless Pacemaker) coming in 2025. Key question to answer: How do we go-to-market with this strategic repositioning of S-ICD?
Faculty Advisors
Midland, MI
Dearborn, MI
Chicago, IL, USA
New Helhi, India; Bangalore, India and Mumbai, India
Irving, TX
Irving, TX
2024
Weekend MBA MAP
Customer Experience Enhancements
Conduct market research across industries on customer segmentation / personalization strategies, with the goal of understanding how best-in-class companies use personalized experiences to optimize pricing, product offerings, etc.
Faculty Advisors
Corry, PA;Milwaukee, WI;Bristol, CT;Peabody, MA;Brecksville, OH;Plymouth, MI;Farmington, CT
Corry, PA;Milwaukee, WI;Bristol, CT;Peabody, MA;Brecksville, OH;Plymouth, MI;Farmington, CT
2018
Full-Time MBA MAP
Create a dynamic financial forecasting model that can be utilized across Barnes Industrial's diverse strategic business units to drive consistency, enhance understanding, and increase forecast accuracy.
Faculty Advisors
New York, NY
