Action-Based Learning Projects:
MAP & Consulting Studio
Zurich, Switzerland
Zurich, Switzerland
2024
Online MBA
Market Analysis and Assessment
Identify emerging solutions—whether in technology, AI/analytics, or consulting propositions—that Swiss Re's Automotive and Mobility Solutions team should consider developing, acquiring, or partnering with. These solutions aim to empower our insurance and broker clients in the US and Canada to effectively manage their risk portfolios.
Faculty Advisors
Astoria, NY
Astoria, NY
2024
Online MBA
Financial Analysis and Planning
Develop a marketing and fundraising plan for a documentary film production company currently producing a film about mental health and Gen Z. We were successful in acquiring funding for a couple of our award-winning films in the past, but our existing strategies are no longer working, so we need a sustainable plan to generate funding for our current and future projects.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2023
Executive MBA MAP
Customer Experience Enhancements
Develop a business plan for a new HP subscription service that would appeal to transactional buyers of HP PCs, deliver real consumer value, and has the potential to grow to $1B in recurring revenue. This is a corporate startup innovation project with a large company.
Faculty Advisors
Jackson, MI, USA
Jackson, MI, USA
2023
Online MBA
Market Analysis and Assessment
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e-commerce customers on par with the best in the industry.
Faculty Advisors