Action-Based Learning Projects:
MAP & Consulting Studio
Chicago, IL
Bolingbrook, IL, USA
Bolingbrook, IL, USA
2023
Online MBA
Operations Enhancements
Evaluate our current load tendering and management platform that manages the end-to-end process of scheduling commitments. Provide recommendations to help streamline operations (assign loads sooner and on more of a schedule) and gain preferred pricing with vendors.
Faculty Advisors
Lima, Peru
Troy, MI, USA
Kampala
Detroit/metro area, MI, USA
Detroit/metro area, MI, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
DeepHow is an AI-powered learning platform that bridges the skills gap in manufacturing, service, repair, and skilled work through interactive how-to videos. DeepHow would like assistance with a data-driven, go-to-market strategy to maximize existing and new product growth via SEO optimization, tapping into the content creator economy, and leveraging AI & meta-data.
Tallahasee, FL
Dearborn, MI
Boston, MA
Benton Harbor, MI
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
Virtual
Zurich, Switzerland
Zurich, Switzerland
2024
Online MBA
Market Analysis and Assessment
Identify emerging solutions—whether in technology, AI/analytics, or consulting propositions—that Swiss Re's Automotive and Mobility Solutions team should consider developing, acquiring, or partnering with. These solutions aim to empower our insurance and broker clients in the US and Canada to effectively manage their risk portfolios.
Faculty Advisors
Van Buren Township, MI
Van Buren Township, MI
2024
Global MBA MAP
Go-To-Market Strategy
Create a market study, right-to-play analysis, and go-to-market strategy for new energy storage system product line in new end-market by leveraging the software and hardware capabilities of a global automotive software and electronics supplier.
Faculty Advisors
Kansas City, MO
