Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
Online MBA
Market Analysis and Assessment
Support the Sanger Leadership Center at Michigan Ross by mapping the competitive landscape for leadership development and updating our strategic plan. Wonderful chance to make a positive impact at Ross and beyond!
Faculty Advisors
Jackson, MI, USA
Jackson, MI, USA
2023
Online MBA
Market Analysis and Assessment
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e-commerce customers on par with the best in the industry.
Faculty Advisors
Vietnam
Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors
Hanover, PA, USA
Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
New York City, NY, USA
Kisii, Kisii, Kenya
Kisii, Kisii, Kenya
2023
Online MBA
Financial Analysis and Planning
Kisii Eye Hospital is planning to expand into Kumasi Kisumu with a second hub hospital. This project is designed to put together an execution plan complete with financial and market analysis and needs for the expansion.
Faculty Advisors
Sao Paulo Brazil
Chicago, IL, USA
Chicago, IL, USA
2023
Online MBA
Brand Positioning and Communication
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Faculty Advisors
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
Online MBA
Market Analysis and Assessment
Conduct a competitive assessment and market positioning strategy to support the Automated Forecasting product, that will enable the Ready Signal to grow customer acquisition and increase market share for this product./
Faculty Advisors
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
Online MBA
Strategic Roadmapping
Anotemos (anotemos.org) is a robust media annotation software for educators and their students. Anotemos allows online collaboration viewing and commenting on media. It allows screen drawings and voice comments in addition to timestamped writing.
Develop a five-year commercialization roadmap for the Anotemos software and a sustainable business plan for a non-profit startup to be established from the income received from Anotemos licenses and services provided to customers.
Faculty Advisors
Bolingbrook, IL, USA
Bolingbrook, IL, USA
2023
Online MBA
Operations Enhancements
Evaluate our current load tendering and management platform that manages the end-to-end process of scheduling commitments. Provide recommendations to help streamline operations (assign loads sooner and on more of a schedule) and gain preferred pricing with vendors.
Faculty Advisors
Ypsilanti, MI, USA
Ypsilanti, MI, USA
2023
Online MBA
Brand Positioning and Communication
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.
Faculty Advisors
Los Angeles, CA, USA
Los Angeles, CA, USA
2023
Online MBA
Operations Enhancements
Riot Games released League of Legends in 2009 to worldwide acclaim and multiple new games and TV series over the following years. The success has led to an increased visibility to potential attackers that will eventually leverage existing vulnerabilities. Students on the Riot Games team will define a framework for how we categorize, collaborate and assess third party organizations ranging from software vendors to game studio M&A’s.
Faculty Advisors