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Course Name Numbersort desc Term Credit Hrs
Advertising Management MKT 411 Fall 21 (B) 1.5 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Marketing Analytics MKT 418 Fall 21 +1 3 hours
Marketing Research and Analytics: Linking Data to Businss Decisions --- This course focuses on managing the marketing research process, which provides information as an input to marketing decision-ma
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Fall 22
New Product & Innovation Management MKT 425 Winter 23 3 hours
New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization.
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Customer Analytics MKT 426 Winter 22 (A) 1.5 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
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Strategic Marketing for Product and Brand Managers MKT 430 Winter 22 +1 3 hours
Capstone - Strategic Marketing for Product and Brand Managers --- This is the capstone marketing course at the Ross School of Business.
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Winter 23
Customer Experience Value Creation MKT 450 Fall 21 (B) 1.5 hours
Customer Experience Value Creation --- In their acclaimed book, The Future of Competition (2004), Ross School Profs. C. K.
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Behavioral Theory in Management MO 300 Fall 21 +1 3 hours
Behavioral Theory in Management --- This course teaches students basic concepts in the behavioral sciences that can improve their abilities to lead and manage in organizations.
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Fall 22
Leading a Good Life MO 320 Fall 21 +1 3 hours
Leading a Good Life --- Leading a good life is perhaps the most fundamental endeavor of humankind.
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Fall 22
Managing Professional Relationships MO 324 Winter 23 3 hours
Leading Yourself and Managing Your Personal Relationships ---Effective leadership involves mastering two inextricably linked capacities: leading yourself and managing others.
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InterMission - An Action-Learning Expedition MO 330 Winter 22 +1 3 hours
InterMissions - An Action-Learning Expedition --- InterMission is a self leadership course for students adrift in a sea of expectations who are exceptional at fulfilling goals set by others but find t
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Winter 23
Advancing Diversity, Equity, and Inclusion (DEI) in Business and Beyond MO 350 Winter 22 (B) +1 1.5 hours
Advancing Diversity, Equity, and Inclusion (DEI) in Business and Beyond --- The importance of diversity, equity, and inclusion (DEI) in society and organizations has become more critical in recent yea
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Winter 23 (B)
Independent Study Project MO 399 Fall 21 +6 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing.
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Fall 22
Spring 22
Spring/Summer 22
Summer 22
Winter 22
Winter 23
Collective Intelligence MO 410 Winter 23 3 hours
Collective Intelligence --- This course focuses on learning to build organizations and teams that produce collective intelligence.
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Negotiation Strategy MO 412 Winter 22 +1 3 hours
Negotiation Strategy --- Business leaders need persuasive negotiation strategies to explore opportunities, engage in conversations with relevant experts and stakeholders, identify challenges, and ambi
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Winter 23
Managing Change MO 414 Fall 21 +1 3 hours
Managing Change --- Planning, managing, evaluating, and surviving organizational change are challenges that you will confront as an employee, manager, consultant or analyst.
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Fall 22
Introduction to Managing Human Capital MO 415 Winter 22 +1 3 hours
Introduction to Managing Human Capital --- This course introduces the critical role that the HR (Human Resource) or HC (Human Capital) function plays in gaining the commitment, competence and capabili
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Winter 23
Building Healthy Business MO 440 Winter 23 (A) 1.5 hours
Building Healthy Business --- Students participating in the course will: 1) Learn about opportunities to create and capture value in the health, wellness, and personal resiliency sectors.
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The Science of Flourishing at Work and Beyond MO 455 Winter 22 (A) +1 3 hours
The Science of Flourishing at Work and Beyond: The Foundations of Positive Organization Scholarship --- This course is designated to give students (undergraduate and MBAs) a working and practical know
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Winter 23 (A)
Creativity at Work: Theories and Practices MO 463 Winter 22 +1 3 hours
Creativity at Work: Theories and Practices --- This course is designed to introduce the student to the practices necessary to stimulate and manage creativity in a business.
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Winter 23
Professional Capstone: Designing Your Life to Thrive in the New World of Work MO 468 Winter 22 +1 3 hours
Capstone - The Art and Science of Designing Your Life to Thrive in the New World of Work --- As you launch your post-Ross journey you will experience a great deal of change.
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Winter 23
Business Strategy STRATEGY 290 Winter 22 (A) +1 1.5 hours
Business Strategy --- This course introduces fundamental issues in the design of business-level strategy.
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Winter 23 (A)
Competing in the Global Business Environment STRATEGY 310 Winter 22 +1 3 hours
Competing in the Global Business Environment --- When a firm conducts business internationally, it encounters problems and challenges not found in its domestic market.
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Winter 23
Global Immersion: Study Abroad STRATEGY 320 Winter 22 (B) +1 1.5 - 3 hours
Global Immersion: Study Abroad --- This course offers one or more short-term study abroad opportunities for BBA and UM undergrad students during the fall, winter, spring, or summer terms.
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Winter 23 (B)
Corporate Strategy STRATEGY 390 Fall 21 +1 3 hours
Corporate Strategy --- This is an integrated course focusing on the nature of the general management function: management of the entire business rather than any particular functional area (accounting
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Fall 22
Independent Study Project STRATEGY 399 Fall 21 +6 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing.
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Fall 22
Spring 22
Spring/Summer 22
Summer 22
Winter 22
Winter 23

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