Recommend ways to improve the customer experience in ports.

Develop a business case assessing the market potential and viability of 3D printing technology being developed to produce water supply system spare parts from recycled plastics.

Devise a three-year strategic plan to sustain growth and raise local and international funds.

Define an enhanced overall branding and communications strategy for PsiAN.

Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.

Define the competitive landscape and develop the PsiAN brand architecture.

PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.

Provide a strategic assessment of where next to pursue organic growth - horizontal expansion focused by identifying related services vs. vertically focused within the core segments

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.