Develop the strategy and value proposition for a mobile app

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Recommend mechanisms to prevent and automatically resolve fulfillment process defects to improve efficiency and customer experience across the North American network.

Analyze the lease-up process and make recommendations for marketing, operations, financial, and technology-related improvements.

Identify opportunities for the Jets to attain meaningful sponsorship revenue growth.

Provide a market analysis/entry project to help define, size, and identify opportunities.