Action-Based Learning Projects:
MAP & Consulting Studio
Franklin, TN
Franklin, TN
2025
Full-Time MBA MAP
Go-To-Market Strategy
Schneider Electric has an existing strategy around digitally enabled products, and as a continuation of this strategy we need to better understand customer mindset around digitally enabled products and how the purchase of these connected products can drive Software and Service recurring revenue.
Investigate new routes to market and new revenue opportunities for Schneider Electric’s Software and Digital Services businesses.
Investigate new routes to market and new revenue opportunities for Schneider Electric’s Software and Digital Services businesses.
Faculty Advisors
Philadelphia, PA
Philadelphia, PA
2024
Full-Time MBA MAP
Customer Experience Enhancements
Develop customer personas and map their journeys online and in-person for our businesses. Articulate what offerings each persona engages with, how they plan their trip including media choices, what they do when on-site and after they leave.
Faculty Advisors
Grand Rapids, MI
Grand Rapids, MI
2024
BBA Capstone
Market Analysis and Assessment
Analyze unmet need states & segment opportunities to determine whether there’s a fit for Butterball Farms to sell products to the B2B Beverage market. If a fit exists, then develop a high-level, Go-To-Market plan.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Provide a detailed market analysis of the local (Washtenaw County) fitness industry, focusing on needs and services for an aging population. Develop a two-year strategic marketing plan to expand membership and services to this niche market.
Faculty Advisors
Nairobi
Nairobi
2023
Full-Time MBA MAP
Financial Analysis and Planning
Develop a viable financial structure within WRI’s $35 million TerraFund facility to shift grant-financed community-led enterprises and nonprofits in Kenya towards product and service market income streams
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Customer Experience Enhancements
Analyze The Bird's Nest store layout, online presence, partnerships, marketing, and fan engagement, and provide recommendations to enhance fan satisfaction, boost sales, and expand Flint Firebird's brand reach.
Faculty Advisors