Action-Based Learning Projects:
MAP & Consulting Studio
Flint, MI
Flint, MI
2024
MSCM Consulting Studio
Supply Chain Optimization
Achieve a significant reduction in GM CCA waste generation / generally non-recyclable materials by executing a subset of twelve Packaging Sustainability KPIs identified and defined by a previous project cohort.
Faculty Advisors
Wyandotte, MI
Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
BBA Capstone
Market Analysis and Assessment
Develop a comprehensive pricing strategy for Snowbotix’s Robot-as-a-Service (RaaS) model by analyzing customer segments, benchmarking competitors, and creating actionable pricing scenarios to optimize profitability, scalability, and market competitiveness.
Faculty Advisors