Generate short- and long-term distribution scenarios for Latin America that will drive growth and protect Ecolab's position as a market leader.

Define the competitive landscape and develop the PsiAN brand architecture.

IHS turned to the MAP Program for assistance in improving patient access to medicine in South Africa and other developing countries. The team addressed three separate objectives relating to a “direct delivery strategy” (DDS) for medicines: analyzing whether the national government could manage the system; considering the role of possible IT solutions to help the process; and recommending other countries where DDS could be implemented. The team produced a five-year and 10-year master plan.

Evaluate current business plan and the viability of expanding into new markets

Determine a B-2-B enterprise customer acquisition and retention strategy for one of Azure's fastest growing services.

Suggest a marketing plan and business model for bringing digital health products to a new business setting

Define a framework to measure and track overhead activities within Riot's Enterprise technology department so teams can focus on more value added activities.