Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Sao Paulo, Brazil, Fortaleza, Brazil
Sao Paulo, Brazil, Fortaleza, Brazil
2014
Full-Time MBA MAP
Perform a landscape assessment of consumer goods products to determine greatest growth potential.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors
Ann Arbor, MI, USA
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors
Gurugram, India
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
Newark, CA
Cork, Ireland
Ann Arbor, MI
Portland, OR, USA
