Action-Based Learning Projects:
MAP & Consulting Studio
Sao Paulo, Sao Paulo, Brazil
Sao Paulo, Sao Paulo, Brazil
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a deep and detailed market analysis to define market positioning, including distribution strategy and organizational structure, for a large Brazilian wealth management company
Faculty Advisors
Accra, Ghana
Accra, Ghana
2017
Full-Time MBA MAP
Conduct an in-depth investigation into the financial constraints and opportunities for private maternity homes in the rural regions of Ghana under the USAID-funded Saving Maternity Homes in Ghana, Innovate for Health project implemented by Banyan Global.
Faculty Advisors
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors