Create alternative pricing models for cloud services offerings

Create the pro forma, market research, and recommended approach for engaging with advertisers on medical content pages.

Provide a 3-year strategic marketing plan and branding strategy.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Develop a business operating plan for a new multi-use cooperative building venture.