Conduct a competitive analysis and benchmarking study to develop new marketing strategies

Health Literacy Zambia (HLZ) is a volunteer-based grassroots organization in Zambia, Africa, that focuses on improving women’s and children’s health in rural areas with the focus being on the vulnerable/poorest people, and of course not segregating the vulnerable men in the community because we value inclusion and diversity.

We also focus on providing school necessities for the most vulnerable children and helping them get back to school because we believe in education for all.

The project’s goal is for the Ross team to collaborate with Health Literacy Zambia to formulate a detailed Brand Development plan and an enhanced communication and social media plan, with a three-year implementation roadmap to launch and execute.

Formulate a full business plan for Detroit Container Radio.

Research and recommend a hybrid working environment for all Hylant employees.

Conduct a Market Assessment and Develop a Strategy to target new Solo Practices (Acquired, and De Novo) in the US Markets.

Formulate a 5-year strategic plan to scale our back office/Co-operative into a national and eventually global model of outpatient medical care.

Create a Market Assessment that describes “The Future of Dentistry” and develop a 6-8 year High-Level Strategic Innovation Plan.

Formulate a proposal for actionable, inorganic growth for the North American market, balancing favorable cash flow, profitable market and share growth, product diversification, and risk management profiles.

Create a strategy and acquisition plan to prioritize and enter new markets and refine existing operations to facilitate rapid nationwide expansion.

Successfully beta test 7 new services to be offered to our franchisees, all with the desired outcome of accelerating franchisee revenue. A successful launch essentially removes the majority of non-clinical tasks from the franchisee’s responsibilities.

Develop a detailed 3-year marketing plan with goals and benchmarks.

Create an easy to access portal to share consumer research across regions and channels.

In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.

Design a scaling strategy for Metal 3D printing technology into mass manufacturing.

Determine trends to inspire Brand Communications campaigns and a campaign evaluation process.