Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.

Review and revise the current process for sales and distributor bottom-up forecasting of New Product Development (NPD) initiatives

Research and prepare scenario analysis

Conduct a market assessment and product launch