Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Opening a new, dedicated location in downtown Los Angeles provides greater access to a world-class business education for students and professionals on the West Coast.
Develop strategy for multi-division, independent 25+-person production company using student-team-conducted competitive landscape assessment and build/buy/partner analysis
Provide a strategic assessment of where next to pursue organic growth - horizontal expansion focused by identifying related services vs. vertically focused within the core segments
Develop a strategic marketing plan and branding strategy that increase sales while positioning Bags to Butterflies as reputable high-end handbag brand.
