Action-Based Learning Projects:
MAP & Consulting Studio
Create a strategy for mechanizing critical farm operations at small- and medium-sized farms leveraging ITC's e-choupal network for improved productivity and sustainability of farm incomes.
Project coordinated in partnership with the William Davidson Institute.
Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.
