Action-Based Learning Projects:
MAP & Consulting Studio
![Blumar S.A.](/sites/default/files/styles/max_325x325/public/images/map_logos/blumar_0.jpg?itok=j5YkgJ5c)
Boston, MA; Tacahuano, Chile; Quellon, Chile; Seattle, WA; Rochester, NY; Dallas, TX; Grand Rapids, MI
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Hanover, PA, USA
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Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
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Los Angeles, CA, USA
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Los Angeles, CA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop an updated business model /capital structure for this niche Los Angeles based film & tv production company to best profit from the rapidly changing media landscape and its growing need for diversity focused programming
Faculty Advisors