The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.

Develop a marketing plan to position Butterball Farms as the leader in customized flavor solutions.

Create a clear and dynamic brand management plan to integrate newly acquired brands within the Impro group and to portray the Impro brand globally across nine market segments.

Identify opportunities for the Jets to attain meaningful sponsorship revenue growth.