Evaluate the market dynamics for environmental monitoring equipment and identify new markets and growth opportunities

Explore ways to increase brand awareness among University of Michigan employees under age 40.

Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to...

Develop a go-to-market strategy

Conduct an industry analysis to develop a strategic plan and marketing strategy that addresses golf industry trends and projections.

Evaluate, enhance and compare two key innovations to determine which product to take to market

Generate a business case and go-to-market strategy for new wireless innovations

Analyze competitive landscape and positioning strategy for Uber's marketing suite, and provide recommendations on go-to-market strategy for a new revenue opportunity within that suite.

Create and execute a plan for migrating the Office of University Development's Azure data lake to AWS.

Analyze UMS multi-buyer and single ticket purchase data to track pre-pandemic to post pandemic attendance to improve re-engagement of the lost but not forgotten patrons.

Perform a market and pricing analysis to identify how to increase group ticket sales

Research & collaborate on supplemental customer acquisition strategies for Michigan Football.