Determine the global market dynamics of a lunar economy.

Perform a U.S. market assessment and recommend action steps for how to expand North American business.

Develop an open licensing framework and make recommendations for how it can be used to bring products to market in developing countries.

Perform a US market analysis, develop US market entry and penetration strategy recommendations, and formulate a three-year plan for Gynica’s product pipeline in the Pharma & Non-Pharma Menopause symptoms space

Identify how PepsiCo can establish a culture which will support an entrepreneurial mindset