Determine the value proposition and strategy to sell an agricultural chemical input that replaces fertilizer in the turfgrass market.

Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Develop a growth strategy to guide the transformation of a newly acquired company

Create an integrated promotional campaign to market product to key customer demographic