Action-Based Learning Projects:
MAP & Consulting Studio

Providence, RI, USA

Providence, RI, USA
2023
Weekend MBA MAP
Market Analysis and Assessment
Support the UNFI ESG team to conduct market analysis and research to inform a potential Impact Fund which will support innovative solutions to climate change in the food/ag sector. The student team will create a proposal outlining an identified market gap as well as a recommended thesis, investment vehicle type, management scenarios, and expected impact for the fund.
Faculty Advisors

Johannesburg, South Africa;Nairobi, Kenya;Lilongwe, Malawi

Johannesburg, South Africa;Nairobi, Kenya;Lilongwe, Malawi
2018
Full-Time MBA MAP
Write a blueprint for how to establish an African Pharmaceutical Wholesaler Association that provides a landscape analysis of three target countries and outlines a sustainable financial model.
Faculty Advisors

Addis Ababa Ethiopia

Addis Ababa Ethiopia
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct background research on specific laboratory products and interview relevant people in Ethiopia to develop a feasibility study for setting up a manufacturing hub and supply hub in Addis Ababa
Faculty Advisors
Detroit, MI
Detroit, MI
2024
Executive MBA MAP
Strategic Roadmapping
Opportunities and barriers for EV charging at multi-dwelling housings. Owning an EV for a residents of multi-dwelling households have unique challenges because they don’t have garage for dedicated overnight personal charging option. The study should summarize the challenges and opportunities for different stakeholders (residents, landlords, city/subdivision, local ordinances etc.) and provide recommendation for the state and local policy changes. This study would require data collection from actual visits, interviews of different stakeholders, and/or any other available sources.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors
Brentwood, New Hampshire
Brentwood, New Hampshire
2025
Weekend MBA MAP
Go-To-Market Strategy
Conduct a competitive assessment and market segmentation for the $1B US roof underlayment product category for the growing metal and tile roof cladding segments. Develop a business and product portfolio strategy that will enable Owens Corning to quickly grow sales and market share.
Faculty Advisors
Oshkosh, WI
Oshkosh, WI
2023
Executive MBA MAP
Operations Enhancements
Develop strategy to inform leadership on how digital technology can enhance the efficiency and profitability of refuse collection systems, alleviate the pain points in the workflow, and create value for customers, stakeholders, and the environment.
Faculty Advisors
Kisumu and Nairobi
Kisumu and Nairobi
2025
Full-Time MBA MAP
Operations Enhancements
Strengthening the operational procedures and marketing activities of Inua Village Textile Industry as a sustainable, income-generating project of Inua Village to Global Foundation’s Social Enterprise Ecosystem
Faculty Advisors
Nairobi
Nairobi
2025
Full-Time MBA MAP
Operations Enhancements
Design and implement a comprehensive qualitative and quantitative health and economic impact of CheckUps COVA's health benefits management platform on early adopters (small businesses and informal sector workers). The project will evaluate how COVA's allocation algorithms optimize healthcare spending efficiency and demonstrate measurable improvements in healthcare accessibility and financial outcomes for families who have chosen COVA as an alternative to traditional health insurance.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Conduct a market analysis and define strategic inputs regarding the market validation, business models, and “go to market” channels, and formulate a three-year U.S. market entry action plan for a marine robotic system aimed in cleaning lakes from algae, invasive plants, oil spills, and floating debris. Entrepreneurial-Development Stage - Focus on Marketing
Faculty Advisors