Perform a landscape assessment of consumer goods products to determine greatest growth potential.

Project coordinated in partnership with the C.K. Prahalad Initiative.

Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Assess and improve the operational efficiency of an annual household literacy and numeracy assessment.

Project coordinated in partnership with the William Davidson Institute.

Analyze the business traveler market to understand how to compete for the midweek business traveler

Develop a go-to-market strategy