Action-Based Learning Projects:
MAP & Consulting Studio
Hyderabad and Lucknow
Hyderabad and Lucknow
2024
Full-Time MBA MAP
Operations Enhancements
Assess the impact of own fleet servicing infrastructure versus outsourced repair system. Study of EMRI fleet management automation framework, and identify opportunities for more efficient and timely ambulance repair and operations.
Faculty Advisors
Scotts Valley, CA; Oakland, CA
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Develop detailed customer personas for relevant stakeholders in Effectiv's three key verticals—Banks, Credit Unions, and Fintech companies—to help drive Effectiv's messaging, positioning, and targeted marketing campaigns.
Faculty Advisors
Ann Arbor, MI
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.
Faculty Advisors
Hoboken, NJ
Hoboken, NJ
2024
Full-Time MBA MAP
Go-To-Market Strategy
Conduct comprehensive market research within the catering segment, with a specific focus on healthcare institutions such as hospitals and elderly care facilities. Construct an optimal marketing strategy, and a three year marketing action plan.
Faculty Advisors
Seattle, WA and Shanghai, China
