Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Typically, cardiac implantable electronic devices (pacemakers, implantable cardioverter-defibrillators, implantable loop recorders, and cardiac resynchronization therapy devices) are implanted in hospitals, surgery centers, or office-based electrophysiology labs. Often, a company representative from the device manufacturer attends the implant procedure in-person to provide technical support and expertise, assist the medical team with device programming and troubleshooting, and ensure the device is properly configured for the patient's needs while adhering to clinical and safety standards.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
Faculty Advisors
Redmond, WA
Redmond, WA
2025
Full-Time MBA MAP
Go-To-Market Strategy
Design a demand generation plan that drives an increase in customers to the Microsoft commercial marketplace in FY26. Consider marketing guerilla tactics for how the team can attract the developer audience so this group can discover and build with AI tools and models through the marketplace.
Faculty Advisors
NYC, NY
NYC, NY
2023
Executive MBA MAP
Employee Experience Enhancements
Work in close collaboration with academia, industry, and business to measure the need, identify potential solutions, and build a business plan that can help identify AI talent. The focus for the project will be on applying AI in healthcare.
Faculty Advisors