Action-Based Learning Projects:
MAP & Consulting Studio
South Africa
South Africa
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop a comprehensive market analysis and market entry strategy for a new product in the renewable energy and fertilizer space in South Africa and possible other specified low- to middle-income countries.
Faculty Advisors
Detroit, MI
Detroit, MI
2017
Executive MBA MAP
Build a marketing strategy and awareness campaign to elevate the perception of professional trades, while educating students, their parents, and educators on the opportunities that exist for work in the state.
Faculty Advisors
Troy, MI;Tel Aviv, Israel;Haifa, Israel
Troy, MI;Tel Aviv, Israel;Haifa, Israel
2018
Full-Time MBA MAP
Perform a detailed analysis of the U.S. respiratory ambulatory monitoring market, explore the business model options, and formulate a clear marketing strategy and three-year U.S. market entry plan.
Faculty Advisors