Action-Based Learning Projects:
MAP & Consulting Studio

Santa Clara, Beijing, Shanghai

Santa Clara, Beijing, Shanghai
2016
Full-Time MBA MAP
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
MSCM Consulting Studio
Operations Enhancements
Analyze and optimize material flow processes and centralized warehouse operations in order to improve efficiency, reduce costs, and enhance overall supply chain performance. Evaluate the raw material flow including in process and finished goods from receipt through consumption for the multiple products produced at different locations. Recommend improvements to the current material flow processes, identify areas for improvement in warehouse operations, implement optimized solutions for material handling and storage, ensure accurate inventory management and data integrity.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Develop a comprehensive marketing plan targeting healthcare providers, patients, and distributors; create a go-to-market strategy to effectively penetrate the New York market, attract new customers, and establish the sponsor as a leading brand in the sleep and wellness industry.
Faculty Advisors