Action-Based Learning Projects:
MAP & Consulting Studio
Rochester Hills, MI
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors
Charlemont, MA
Charlemont, MA
2024
Full-Time MBA MAP
Financial Analysis and Planning
Dive deep into several years of departmental budgets and compare expenses to to industry metrics. Work with finance staff to create functional and attainable KPIs that work with the available software system and recommend policies and procedures to meet those goals.
Faculty Advisors
Haifa, Isreal
Haifa, Isreal
2023
Executive MBA MAP
Go-To-Market Strategy
Outline the market attractiveness of a non-woven fabric with nanofiber coating, identity the key market segments and use cases for three main applications of the fabric, and provide recommendations for market strategies, launch sequence, timing, and action plan for the product.
Faculty Advisors