Create a go-to-market strategy for CRH’s premium labor/locums services business for the Anesthesia service line.

Develop an updated business model /capital structure for this niche Los Angeles based film & tv production company to best profit from the rapidly changing media landscape and its growing need for diversity focused programming

Conduct a feasibility study for the creation of a coffee shop in an existing small concert venue/community center in downtown Ann Arbor.

Produce a digital banking services business case and implementation strategy for a commercial banking specialty business

Develop a 3 year digital marketing strategy and budget for paid and organic social media and search.

Explore trends and future energy scenarios and identify new products and services

Develop solutions to address safety concerns with > 30lbs SKU across Chewy fulfillment network.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.