Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Customer Experience Enhancements
Analyze The Bird's Nest store layout, online presence, partnerships, marketing, and fan engagement, and provide recommendations to enhance fan satisfaction, boost sales, and expand Flint Firebird's brand reach.
Faculty Advisors

Ann Arbor, MI

Ann Arbor, MI
2025
Weekend MBA MAP
Strategic Roadmapping
Create a strategic plan for Fark Labs, a global innovation and transformation hub dedicated to building top-tier startup companies and advancing new technologies. Fark is a cutting-edge, full-service innovation studio, fully equipped with the resources, equipment, and talent necessary to revolutionize company building.
The ExecMAP team will create detailed business strategy by designing proper product market fits around Fark Labs capabilities and activities, laying out potential monetization collaborations, defining USP – Unique Selling Points, differentiation from the existing innovation hubs, defining go to market channels, establish channels to funds and resources.
This project will examine all aspect of the startup process from the founders perspective, to understand support systems, and how to fund.
The ExecMAP team will create detailed business strategy by designing proper product market fits around Fark Labs capabilities and activities, laying out potential monetization collaborations, defining USP – Unique Selling Points, differentiation from the existing innovation hubs, defining go to market channels, establish channels to funds and resources.
This project will examine all aspect of the startup process from the founders perspective, to understand support systems, and how to fund.
Faculty Advisors
Charlotte, NC
Charlotte, NC
2024
Executive MBA MAP
Strategic Roadmapping
Develop a strategic product innovation roadmap for new and/or existing philanthropic products and services designed to help people, companies and nonprofits maximize the impact of giving, as well as framework for us to evaluate and prioritize projects going forward. Recommend first project to tackle; go-to-market strategy may be potential follow-up project.
Faculty Advisors

Dearborn, MI

Dearborn, MI
2018
Full-Time MBA MAP
Provide an assessment of parameters that influence the successful installation of workplace charging stations and propose a framework to translate those parameters into strategic actions and policy that maximize the sales of electric vehicles (EV) in the U.S. and Canada.
Faculty Advisors