Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
BBA Capstone
Go-To-Market Strategy
In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Market Analysis and Assessment
Conduct an environmental scan of the current US ECE field and analyze our position, products, and current customers in relation to that information to create a situation analysis report that will be used for strategic planning by the organization.
Faculty Advisors
Avon, OH
Avon, OH
2024
Online MBA
Go-To-Market Strategy
Successfully beta test 7 new services to be offered to our franchisees, all with the desired outcome of accelerating franchisee revenue. A successful launch essentially removes the majority of non-clinical tasks from the franchisee’s responsibilities.
Faculty Advisors