In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.

Formulate a channel strategy for serving the U.S. sports/active nutrition market.

Evaluate the current key performance indicators and methodology to understand impact on business results.

Evaluate various growth alternatives for the company.

Assess reasons for underutilization/low engagement of free products and develop a GTM strategy for equitable access to Headspace's products

Explore the expansion of Hostel Detroit to the Ann Arbor market.

Create a strategic marketing and implementation plan that targets foundations and organizations in the EMEA region.  

Develop a 4-year growth strategy for Midwest markets

Conduct an environmental scan of the current US ECE field and analyze our position, products, and current customers in relation to that information to create a situation analysis report that will be used for strategic planning by the organization.

Define the market opportunity and set priorities for a new strategic business segment

Successfully beta test 7 new services to be offered to our franchisees, all with the desired outcome of accelerating franchisee revenue. A successful launch essentially removes the majority of non-clinical tasks from the franchisee’s responsibilities.