Develop a global footprint optimization plan.

In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.

Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.

Create a strategic marketing and implementation plan that targets foundations and organizations in the EMEA region.  

Define the market opportunity and set priorities for a new strategic business segment

Conduct a situation analysis that outlines Ford Credit's approach to the autonomous vehicle (AV) ecosystem.

Craft a strategic vision and recommend specific digital tools and solutions to provide a more personalized customer experience.