Analyze the market situation to understand the prevalence of digital systems and develop a marketing plan.

Conduct a tile category assessment study with the ultimate goal of unveiling opportunities for Lowe's and Celima to strengthen their partnership.

Analyze the current LCD pricing model and the best practice pricing models of industry leaders.

Provide a strategic blueprint for carving a non-profit out of the for-profit entity along with a marketing and communications plan for the announcement of this new non-profit.