Conduct a market entry analysis to define the commercial viability of taking sexual and reproductive healthcare into additional African countries

Evaluate and make recommendations for improvements to online platform

Identify key needs of Pave's target demographic to a construct product development roadmap.

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Develop a strategic plan, roadmap, and storytelling from proof-of-concept to national expansion.