Action-Based Learning Projects:
MAP & Consulting Studio
Vietnam
Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors
Chicago, IL, USA
Chicago, IL, USA
2023
Online MBA
Brand Positioning and Communication
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Faculty Advisors
San Francisco, CA and San Ramon, CA
Sao Paulo, Brazil
White Plains, NY
White Plains, NY
2014
Full-Time MBA MAP
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
Faculty Advisors
Asunción, Paraguay
