Define an enhanced overall branding and communications strategy for PsiAN.

Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.

Devise a three-year strategic plan to sustain growth and raise local and international funds.

Create five-year strategic and market plan that includes a U.S. market entry and penetration strategy. 

Identify how PepsiCo can establish a culture which will support an entrepreneurial mindset

Conduct a landscape assessment and create a business plan to increase market share in cash and carry retailers.

Recommend ways to increase and improve the unit profit for ancillary services offered onboard.