Action-Based Learning Projects:
MAP & Consulting Studio
Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
