Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
University of Michigan Exercise & Sport Science Initiative
2018
BBA Capstone
Help U-M Exercise & Sport Science Initiative (ESSI) leadership develop a long-term business plan to bring in revenue and sustain ESSI once seed funding is spent.
Analyze competitive landscape and positioning strategy for Uber's marketing suite, and provide recommendations on go-to-market strategy for a new revenue opportunity within that suite.
Develop a strategy and market analysis on how UnitedHealth Group can provide solutions for UnitedHealthcare - Medicare & Retirement members facing social isolation and loneliness.
Formulate a member engagement strategy for UnitedHealthcare Medicare & Retirement that leverages the technology capabilities of Optum Global Operations, positioning the business ahead of disruptive competitors.
