Action-Based Learning Projects:
MAP & Consulting Studio
Hanover, PA, USA
Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
2017
Full-Time MBA MAP
Assess the current performance and competitive landscape and formulate a specific strategic plan to improve successful recruitment and retention of women and minority attorneys.
Faculty Advisors