Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/ready-signal.png?itok=V4tiwKKc)
Ann Arbor, MI, USA
![](/sites/default/files/images/map_logos/ready-signal.png)
Ann Arbor, MI, USA
2023
Online MBA
Market Analysis and Assessment
Conduct a competitive assessment and market positioning strategy to support the Automated Forecasting product, that will enable the Ready Signal to grow customer acquisition and increase market share for this product./
Faculty Advisors
![Herman Miller](/sites/default/files/styles/max_325x325/public/images/map_logos/herman-miller.jpg?itok=msqCvqEx)
Chicago, IL; Minneapolis, MN; Seattle, WA; Holland, MI; San Francisco, CA; New York, NY; Stamford, CT
![Clinique](/sites/default/files/styles/max_325x325/public/images/map_logos/clinique.jpg?itok=6NPCl4M-)
Chicago, IL and New York City, NY
![Clinique](/sites/default/files/images/map_logos/clinique.jpg)
Chicago, IL and New York City, NY
2016
Full-Time MBA MAP
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.