The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Assess the feasibility of using revenues garnered from higher-income organizations to subsidize services for the base of the pyramid.

Project also sponsored by the William Davidson Institute.

Understand the scope of co-creation in the urban governance space, identify the dynamics and complexities, and design a co-creation strategy and implementation plan for the eGovernments Foundation that includes a list of potential partners who can effectively scale the Foundation's impact and enhance the quality of life experienced by citizens in India's cities.

Assess the viability of a new U.S. sensing opportunity.

Define position strategy for small SUVs as alternatives to compact cars for Indian consumers.

Provide mapping and strategy for the pharmaceutical / bioscience industry supply chain in Puerto Rico.