Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
Charlotte, NC
Charlotte, NC
2023
Online MBA
Financial Analysis and Planning
Identify pricing strategy for new markets, and new site identification methodology as an input to the model and recommend specific KPIs based on data tracking and viability that will drive results in the future.
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
The project’s goal is for the Ross team to collaborate with the two OTK founders to formulate a local, Malawi-based fundraising strategy that builds a greater and more diversified financial base. While donations from friends abroad will remain valuable and relevant, the Ross team should focus on delivering detailed short- and long-term strategies for how OTK can expand its sourcing of funds from within Malawi.
Faculty Advisors