Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.

Investigate the advantages and disadvantages of implementing a smartcard based micro-payment ecosystem.

Project coordinated in partnership with the C.K. Prahalad Initiative.

Complete a U.S. market assessment and develop a market entry strategy.