Design a comprehensive innovation-based growth plan for SoBe that refines its brand positioning and articulates a new marketing strategy.

Formulate a five-year detailed and segmented addressable market analysis.

Analyze the market situation to understand the prevalence of digital systems and develop a marketing plan.

Complete a market analysis and develop a market entry strategy that presents an online sales platform.

The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.

Evaluate a pilot clinical program providing strategic recommendations that streamline and scale implementation, enhance user adoption, and optimize client outcomes.

Conduct a landscape assessment and create a business plan to increase market share in cash and carry retailers.