Action-Based Learning Projects:
MAP & Consulting Studio
Wuxi, China
Wuxi, China
2017
Executive MBA MAP
Propose an Impro 3D Printing services and market development strategy. Formulate a five-year services and market entry implementation plan to add competencies, cap ex, prototyping and low volume production capacity, and market & sales development activities in the automotive, aerospace, medical device, and specialty industry sectors.
Faculty Advisors
![Imperial Logistics](/sites/default/files/styles/max_325x325/public/images/map_logos/map_imperial-logistics.png?itok=t_vWHX6G)
Johannesburg, South Africa;Nairobi, Kenya;Lilongwe, Malawi
![Imperial Logistics](/sites/default/files/images/map_logos/map_imperial-logistics.png)
Johannesburg, South Africa;Nairobi, Kenya;Lilongwe, Malawi
2018
Full-Time MBA MAP
Write a blueprint for how to establish an African Pharmaceutical Wholesaler Association that provides a landscape analysis of three target countries and outlines a sustainable financial model.
Faculty Advisors
Detroit, MI
Detroit, MI
2017
Executive MBA MAP
Build a marketing strategy and awareness campaign to elevate the perception of professional trades, while educating students, their parents, and educators on the opportunities that exist for work in the state.
Faculty Advisors
![Capital One](/sites/default/files/styles/max_325x325/public/images/map_logos/capitalone_0.jpg?itok=MjyPji_h)
New York, NY
![Capital One](/sites/default/files/images/map_logos/capitalone_0.jpg)
New York, NY
2016
Full-Time MBA MAP
CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.