Action-Based Learning Projects:
MAP & Consulting Studio
Coral Gables, FL
Coral Gables, FL
2025
Weekend MBA MAP
Market Analysis and Assessment
Formulate a strategic market growth plan for the Healthcare vertical segment of Ryder’s Supply Chain Services (SCS) business. SCS serves the North American market; however, this project will be focused on growing the U.S. business.
Faculty Advisors
Grand Rapids, MI
Grand Rapids, MI
2024
BBA Capstone
Market Analysis and Assessment
Analyze unmet need states & segment opportunities to determine whether there’s a fit for Butterball Farms to sell products to the B2B Beverage market. If a fit exists, then develop a high-level, Go-To-Market plan.
Faculty Advisors