Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/tiaa.png?itok=X5kewSQ_)
Ann Arbor, MI, USA
![](/sites/default/files/images/map_logos/tiaa.png)
Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
![Wayne Metropolitan Community Action Agency](/sites/default/files/styles/max_325x325/public/images/map_logos/waynemetropolitancommunityactionagency.jpg?itok=FoBc-uIj)
Detroit, MI
![Wayne Metropolitan Community Action Agency](/sites/default/files/images/map_logos/waynemetropolitancommunityactionagency.jpg)
Detroit, MI
2022
BBA Capstone
Market Analysis and Assessment
Implement an interactive mapping program to help pinpoint high-scoring areas in Wayne County for refugee housing funding applications that go through a competitive scoring process.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/cass-winery.png?itok=CdwREDtJ)
Paso Robles, CA, USA
![](/sites/default/files/images/map_logos/cass-winery.png)
Paso Robles, CA, USA
2023
Weekend MBA MAP
Operations Enhancements
Take a look at two connected businesses, Cass Winery and Vineyard, and do an analysis on the business to determine key initiatives that will help the business to attain its goals. Identifying risks, show best practices in industry, identify key distribution networks – direct to consumer, on line sales, on site sales, off site events.
Faculty Advisors