Examine the feasibility of establishing a spin-off commercial entity, a SportsTech institute to support the talent development of the sector.

Establish a common consignment process to track, validate, and reclaim assets not only for current vendor consignment locations, but for creating a standard for future engagements.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.