Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Perform a market and pricing analysis to identify how to increase group ticket sales

Perform a situational assessment of commodity price seasonality trends

Produce a comprehensive marketing plan